Colour Psychology on Web Design

Colour in web designing is one of the important element in attracting the visitors because of different vibe from different colours. In other words, colour psychology is important to develop specific vibe for the visitor of the website, this why a web design and development agency pay meticulous amount of detail when comes to colours as it will effect hugely on the long run.

What need to be done?

Firstly, what need to be done is on web design according to the psychology of colour is, know your website’s goal. In determining the exact colour for the website, you should know the objective of your website specifically on the type of products or service and the targeted audience in terms of gender and range of age.

By knowing the exact goal, the selection of colour on the website would give huge impact on the components of the website as the right colour would give the right vibe to the visitors.

  1. Red

It convey the meaning of:

  • Strength
  • Passion
  • Love

It is suitable for sites that would like to highlight on the energy vibe.

The targeted audience would be young people for bright red and deeper red reflect the richness in history as it would be more appealing to the elderly.

  1. Blue

It convey the meaning of:

  • Trustworthiness
  • Order
  • Peace

It is suitable for sites that deal with money as it would emphasize on the trust vibe.

The targeted audience would be professional people.

  1. Orange

It convey the meaning of:

  • Friendliness
  • Vibrancy
  • Creativity

It is suitable for site that is artsy and entertainment as it is not a bold colour but towards comforting vibe.

The targeted audience would be in terms of sports user and in advertising the children’s merchandise.

  1. Yellow

It convey the meaning of:

  • Cheerfulness
  • Optimism
  • Warmth

It is suitable for site that targeting the children as yellow is more youthful colour and it brightness complement with the youth vibe.

  1. Brown

It convey the meaning of:

  • Sturdiness
  • Peacefulness

 

As it creating the sensible, down to earth and honest vibe.

It targeted audience would be older people due to its subtle vibe on the website. Besides, usually the brown colour would be pair together with green in emphasizing the natural element on the website.

The combination of green and brown are suitable is emphasize the element of organic and homemade to the site.

  1. Green

It convey the meaning of:

  • Awareness on environment
  • Friendliness
  • Earthiness

It is suitable for the website that is highlighting on the environmental vibe. As it indirectly delivering a message on earth-friendliness and responsibility.

Its targeted audience would be an environmentalist and among men and women who favour this colour.

  1. Purple

It convey the meaning of:

  • Royalty
  • Wealth
  • Luxury

It is suitable for website that is emphasizing on the sense of luxury and wealth. Besides, it is also highlighting the eccentricity on the combination of excitement on red and the calmness on blue.

 

As the conclusion, by knowing the exact colour on web design, it could create proper vibe to the visitor depending on the self-preference and interest. Not to forget, in web design the most important aspect would be knowing the goal of the website, then the whole idea of web design could be proceed on other additional aspect.

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